Biblical Answer

The Business Owner's Identity Crisis

The Commodification of Identity

In today's society, identity has become a marketable commodity. We are encouraged to buy into brand images and consumer identities that are carefully crafted by multinational corporations. This has led to a situation where our sense of self is tied to external factors rather than our inner values and beliefs. As a result, our identity becomes fragile and easily influenced by external circumstances.

The Sovereignty of God

As a Christian, I believe that our identity is rooted in our relationship with God. We are not defined by our possessions, careers, or external circumstances, but by our faith in Jesus Christ. This means that our identity is not something that can be bought or sold, but is instead a reflection of our inner character and values. When we lose our sense of identity as a business owner, it is because we have misplaced our trust in external factors rather than in God's sovereignty over our lives.

The Authentic Self

The Bible teaches us that our true identity is found in Christ. When we say, "You're not yourself today," we are not saying that someone has lost their identity, but rather that they are acting out of character. As Christians, we are called to live authentically, reflecting the character of Christ in all that we do. This means that our identity is not something that can be taken away from us, but is instead a reflection of our inner values and beliefs. When we lose our sense of identity as a business owner, it is an opportunity for us to re-examine our priorities and refocus on our relationship with God. By doing so, we can rediscover our authentic selves and live a life that is true to who we are in Christ.