Biblical Answer

Losing Identity as a Business Owner: A Biblical Perspective

As a business owner, you may have once felt a sense of pride and ownership over your company. However, the commodification of identity has led to a loss of this sense of ownership. This is because our identities are no longer rooted in our relationship with God, but rather in the products and services we offer. We have become managers of someone else's assets, and this has led to a loss of freedom and a sense of being owned.

The Dark Underbelly of Possessive Individualism

The commodification of identity is a result of possessive individualism, where our identities are seen as products to be bought and sold. This has led to a loss of autonomy and a sense of being owned. As Robert Bellah notes, the irony is that we are buying our identities from those who never owned them in the first place. This has led to a loss of freedom and a sense of being trapped in a cycle of consumption.

Finding Freedom in Christ

As Christians, we are called to live our lives in a way that reflects our relationship with God. This means that our identities are not rooted in our businesses or possessions, but rather in our relationship with Christ. When we recognize that we are managers of God's assets, we are free from the fear of loss and are able to live our lives with a sense of purpose and freedom. This is because we are no longer tied to the products and services we offer, but are instead rooted in our relationship with God. By living our lives in this way, we are able to find freedom and identity in Christ, rather than in our businesses.